Helena Rubinstein’s Lash Queen mascara range, Sexy Blacks, makes an entrance in a sophisticated case, designed by Alcan Packaging Beauty. The metal or matte-capped bottle is first decorated with a black lace flower design thanks to a silkscreening run, followed by black flocking on the lace outline for a raised, velvety feel. The end result is a multi-sensory pack that stirs the senses through the shine of gold and the softness of velvet.

More info: www.alcanpackagingbeauty.com